Friday, July 20, 2007


I'm not a plastic bag

Is it genius or is it the epitome of commercial vapidity? Perhaps it's both.

On Wednesday, July 18 at 8 A.M. the four Whole Food locations in New York released 20,000 Anya Hindmarch I'm Not A Plastic Bag for $15 each. There was a three bag limit for each person. The bags sold out by 12:00 P.M.

The canvas bag was created to raise environmental awareness or as Hindmarch's website says, "
I’m Not A Plastic Bag came about because we wanted to use our influence in a positive way to make it fashionable not to use plastic bags. The bag is a stylish, practical reusable alternative that we hoped would raise awareness of the issue of wasted packaging and spark debate."

One only wonders why they made limited quantities if the intentions were solely altruistic.
By producing small quantities of the "I'm Not A Plastic Bag" shopping bag, Hindmarch overshadowed the cause she was seeking to champion. Regardless. Because this affordable fashion accessory is so must-have, the bags have been popping up on eBay in large quantities. Heck, I even bid for a bag on two separate occasions. It wasn't for me. It was for the fiancee. Swear.

But the prices kept going up and up and up and I promised myself I wouldn't spend more than $30 on this 2007 fashion mini-footnote. More like a toenote. The pinky toenote. And I have to admit that in mid-mouse-click, I felt pretty ridiculous bidding on this superficial punchline. How two days before, I had never heard of Anya Hindmarch but here I was pitting my measly bank account up against some Upper East Side woman armed with an itchy credit card. Or how my fiancee, who always refuses the double-bagging at the supermarket, doesn't need a fashion designer or the designer's bag to raise her environmental awareness. And the scarier thing to consider is, How did i get caught up in all of this? What does this say about me and my sheep-like tendency that I became enamored, albeit briefly, with something so...canvasy?

Or maybe I'm bitter because I didn't get one for my fiancee. That's also entirely possible.

Monday, July 16, 2007


If I were a Simpsons character, this is what I would look like.

Wednesday, July 11, 2007


What are my thoughts on Mr. Mitzvah, the Jewish superhero as featured in the upcoming series Who Wants To Be A Superhero?
I'm glad you asked.

My thoughts on Mr. Mitzvah.

And for the newcomers asking themselves, should I care about Who Wants To Be A Superhero? And is it really such terrific television?
Well, I'm glad you asked.

Why you should care about Who Wants To Be A Superhero? Or, yeah, why it makes for such terrific television.

[Bonus fact: As Daniel Radosh pointed out on his blog, the Iron Enforcer from Season One is also Jewish. But we're not taking credit for that one because, well, his hand is a gun and really, we have enough image problems as it is.]