Thursday, March 11, 2004

TAKE THE INTERNET AWAY FROM REAL SIMPLE READERS

Today, my job is to respond to reader mail emailed to Real Simple Magazine (will this baseball game of life never cease to throw me curveballs?). Below is a sampling of the responses I have written to actual letters. I am not making any of this up. I swear.

Dear Mike,
Thank you for writing us. Well, Mike, we are proud to produce a magazine that so many women and men can enjoy and use. The idea of simplifying everyday tasks, introducing helpful tips and featuring beautiful photographs appeals to a very general audience. Though we are a women's magazine. Granted we're not like every other one on the newsstand but nevertheless, our readers are concerned about great hair, makeovers and being working mothers. While some of our content is genderless, we still have to appeal to the overwhelming majority of women readers.

We encourage you to share your thoughts and opinions with us, and hope that you keep on giving Real Simple a chance, if you've found something intriguing about it initially.
Your interest and continued support is very much appreciated.

All the best,
The Editors

Dear Ashley,
Thanks for taking the time to write us about the Ouija Board photo and the "dangerous implication along with playing this game." We love to hear from our readers on how we're doing and what we can do to make Real Simple better. You can be sure that the Editor takes your opinion seriously. And please keep in mind that it is never the intent of the staff or our writers to offend our readers.


All the best,
The Editors

Dear Amy,
Thank you for writing us. You are right to notice that Real Simple as our title is not grammatically correct. Although, we chose to emphasize the magazine's focus on the real and the simple, so we decided to go with the colloquial title over the strictly correct one.

Your comments mean a lot to us and we hope that you enjoy the magazine.

All the best,
The Editors

Dear Frank,
We are sorry that you will no longer be reading Real Simple. We understand your complaint on our growing number of ad pages, but it is necessary in order to have sufficient and valuable editorial pages. While you did point out that only 21 pages of our pages (including pictures) were of any informative value, we are still very proud of our content. In fact, we counted 109 pages of informative content that a majority of our subscribers feel very passionately about. We only know this because of the praise that keeps coming in.

All the best,
The Editors

Dear Anne,
Thank you for sharing your comments with us regarding "Your Words" (Feb, 2004). We apologize if the comment offended you but we'd like to think Ms. Sullivan's "hideous" was in reference to the "green and red,' and not the "Swiss." We at Real Simple take great pride in our respective heritages and would never do anything to belittle those of others.

All the best,
The Editors

Dear Lonnie,
We are sorry if the Ralph Lauren ad may have offended you. We understand your complaint but as you know, advertisers are necessary in order to have sufficient and valuable editorial pages. Even if they are inappropriate advertisers.

All the best,
The Editors

Dear Meira,
Thank you for sharing your comments with us regarding O. Henry's 'The Gift of the Magi." It is no doubt a classic.

All the best,
The Editors

Dear Dawn,
Thank you for sharing your comments with us regarding "Escape Your Haircut Rut" in the Feb, 2004 issue. We, too, agree that curls are beautiful but in Hillary Hull's specific case, our stylist felt that cutting her curls (and leaving some behind) was the best option for her.

All the best,
The Editors

Dear Judy,
Thank you for sharing your comments with us on "What's The Worst Thing That Could Happen If You Eat a Rare Hamburger." We appreciate hearing from our readers, and we are pleased that you took the time to write to us. For the sake of brevity, though, we only referred to the common miscomfort of food poisoning ("...several days in bed"), instead of citing specific cases like the e.coli outbreak of '93.

All the best,
The Editors

Dear Sabrina,
Thank you for sharing your comments with us and we're so sorry to hear about the collapsing clementine snowmen (Dec, 2003). How truly disappointing indeed.

All the best,
The Editors

Dear Michelle,
Thank you for your letter regarding the August story “What’s the Worst Thing That Could Happen If…” We have received a great number of passionate reader letters about the breast-feeding issue. This came as no surprise to us as it generated strong opinions among the editors as well. Ultimately, everyone on staff agreed that breast-feeding is always better than not breast-feeding (and in the article we clearly outline the benefits) but also recognized that not every mother is capable of nursing for the 12 months recommended by the American Academy of Pediatrics. There are women who are forced go back to work after 8 weeks of unpaid maternity leave and don’t have private offices or convenient, discreet stations for pumping. There are women who suffer from infections during breastfeeding, making nursing unpleasant and painful, and ultimately interfering with the enjoyment of their babies. This article was for the benefit of those women, who try their hardest to do the right thing, but are defeated by circumstance and subsequently saddled by guilt.

But one thing is for certain: it is never appropriate to breast-feed in public expecially on the subway.

All the best,
The Editors

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